BERNAMA January 20, 2010 14:17 PM
KUALA LUMPUR, Jan 20 (Bernama)-- Prudential Assurance Malaysia Bhd (Prudential) is looking to enhance its Bumiputera market.
It hopes to do so by increasing the number of Bumiputera agents from the current 3,000 wealth planners.
Its chief executive officer, Charlie Oropeza said tapping into the large Bumiputera market was a strategic move as it was growing economically, especially with the young population.
"The major strategy direction is to penetrate the Bumiputera market. What we are doing is growing our Bumiputera agents, for them to be able to reach out and penetrate this market segment," he told reporters after handing over retirement funds to the winners of the insurance firm's, "Adam's Number" contest.
Prudential has a total of 11,000 agents at the moment.
He said although Prudential saw an increase in its Bumiputera market last year, it was largely underserved and untapped.
Oropeza also said he was optimistic of the company's overall business this year, following better economic indicators.
"It's not just in terms of growth but also our profitability," he explained.
On the contest, Oropeza said it was into the third year with the aim of reaching out to the younger generation, to highlight the importance of savings for the long term.
As those aged 25 years and below, make up about 50 per cent of Malaysia's population, he said Prudential would be introducing more products this year to attract them.
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