Business Times Malaysia By Chong Pooi Koon Published: 2010/02/04
EON Bank Group, the seventh biggest bank by assets, aims to double bancassurance sales to RM200 million this year on more new products.
This is compared to RM105 million sales booked last year, chief executive officer Michael Lor said.
"This is a more than 90 per cent growth rate and we are aiming for similar pace of expansion across all product range this year," Lor said after launching an insurance product campaign in Kuala Lumpur yesterday.
The bank expects to bring in RM10 million in sales at the end of the three-month "Power of Love" campaign launched in partnershipwith Uni.Asia Life Assurance Bhd.
The promotion, which will give away gold pendant and Ang Pow to mark the Chinese New Year and Valentine's Day, is open to customers who sign up for its Wealth Plus savings plan from now to April 13 with a minimum premium of RM1,800.
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